Compass Memorial Group Lead Magnet & Funnel Build
Prepared for Compass Memorial Group
Prepared by Frank Anthony · June 21, 2026
Build Proposal · PDF Checklist + Capture Funnel

A resource people will trust enough to open.

Your content is already written. This is the plan to turn it into a checklist worth keeping, and a funnel built to capture the right person the moment they land — delivered automatically, no manual follow-up required.

A message from Frank
What's being built

Two deliverables. One launch-ready system.

Built around the content, brand colors, and copy you've already prepared — this is a design and build engagement, not a content job.

Deliverable One

The 12–15 Page Checklist

  • Designed in Canva, exported print-ready
  • Navy & gold, built to your palette
  • Playfair Display headings, Lato body
  • Your logo and branding throughout
  • Checkboxes, tables, and fill-in sections — formatted clean
  • Cover, content pages, and a back page carrying your membership offer
Investment$250
Deliverable Two

The Capture Funnel

  • Hero, headline, subhead, and CTA
  • Opt-in form — first name + email — with a trust line beneath
  • Below-the-fold credibility section + second opt-in
  • Thank-you page carrying your first paid offer
  • Autoresponder delivering the PDF automatically on signup
  • Welcome email loaded and activated
Investment$300
The Foundation

Choosing the right platform before we build anything

Three platforms could run this funnel. Only one keeps your budget inside the build instead of a stack of monthly software fees.

PlatformMonthly CostEmail AutomationVerdict
ClickFunnels $97–$297/mo Add-on / higher tier Overbuilt for this scope
Leadpages $37–$74/mo Not included — separate tool required Extra cost, extra integration
Systeme.io Free–$27/mo Included natively Best fit — recommended
Recommendation: Systeme.io. The landing page, thank-you page, and autoresponder all live in one platform — no separate email tool, no extra integration step. PDF delivery and your welcome sequence run automatically the moment someone opts in.
Investment

$550 — both deliverables, fully built.

PDF Lead Magnet Design
$250
Landing Page Funnel · Thank-You Page · Autoresponder · Welcome Email
$300
Total
$550

50% to begin, 50% at delivery. Build starts within 48 hours of deposit.

7 days
Start to launch-ready handoff
$0
Added monthly software cost beyond your Systeme.io plan
Build Sequence

Seven days, start to finish

Day 1

Kickoff

Content, logo, and brand assets received and reviewed.

Days 2–4

Checklist design

PDF designed in Canva — cover through back page, print-ready.

Days 4–6

Funnel build

Landing page, thank-you page, autoresponder, and welcome email built and connected in Systeme.io.

Day 7

Review & handoff

Final revisions, full walkthrough, launch-ready.

Next Steps

Four steps to launch

Confirm scope

Reply to lock the $550 rate and 7-day timeline.

Send assets

Written content, logo files, and any existing brand guidelines.

50% deposit to begin

Build starts within 48 hours of deposit.

Launch-ready in 7 business days

Checklist, funnel, and automation — all live.